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my green life: the eco entrepreneur

Curious how a true earth brother does it, we asked our collaborator on this issue, TreeHugger.com founder Graham Hill, to take us through a typical day.

Photo by Flynn Larsen

March 2007

J.R. Liggett shampoo "The Original Formula" bar $6.49 jrliggett.com
Cashmere "Norfolk" sweater $348 Fred Segal (310) 458-8100
Organic-cotton loomstate jeans "Mission" $215 loomstate.org for stores
organic vans (similar to shown) Hemp and canvas "Madera" $55 vans.com

8:19 a.m. Wake up without an alarm, which in my book spells freedom. Even if it starts an 11-hour workday.

8:28 a.m. Breakfast in bed with my girlfriend, Olga. Some multigrain-y yet still tasty toast from a nearby Manhattan bakery topped with organic olive oil and local Ouray cheese (a Catalan breakfast). Drink my organic, fair-trade coffee from the ceramic, diner-style cup I designed a few years ago (wearehappytoserveyou.com).

8:46 a.m. None of your damn business.

9:01 a.m. Don my green getup: Loomstate jeans, Boll shirt, Gilded Age sweater, Fox Fibre naturally colored socks and Vans sneaks. It's great that there's actually cool eco clothing now. Go to thegreenloop.com for some solid choices.

9:06 a.m. Hit the home office. MacBook Pro. Skype. eFax. iTunes. Gmail and other Google tools. Many, many e-mails. I try to keep as paperless as possible and print on both sides whenever I can.

10:50 a.m. Look up flights to Barcelona. It's tough having a Spanish girlfriend and family who live all over the place, as flying is terribly un-eco. I pay back the carbon I expend flying by buying offset points at planktos.com.

12:46 p.m. Lunch with Shayne McQuade of Voltaic Systems (voltaicsystems.com), which makes the backpack I carry—it charges your phone and iPod using solar power as you wear it. We meet at the eco-eatery Cafe Habana in Nolita.

1:51 p.m. Back at it. Brainstorm about ways to help people move from knowing to doing.

3:42 p.m. Take a pee. Save thousands of gallons by following "If it's yellow, let it mellow. If it's brown, flush it down."

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