Photo by Francesco Lagnese
The Magazine
Domino was created to help busy, style-conscious people (like you) furnish your homes in a comfortable, personal way. The underlying belief of domino is that your home is the backdrop, the setting, and even the springboard for your life: the more efficiently it functions, the more it reflects your needs and the life you live, the happier you will be. In short, domino is about the cult of a happy home.
Our Manifesto
- Home Should Make You Happy!
- We swear by the 3 R's: repaint, repaper, reupholster
- Steal ideas from other people's houses
- Even the insides of the closets & cabinets can be beautiful
- It's ok to NOT BE finished
- TRUST YOUR INSTINCTS—ALWAYS!
- A chandelier is as timeless as a black dress
- Renters need not be second class citizens
- Sometimes your mistakes become your greatest inspirations
- DON'T BE AFRAID TO MIX STYLES (Louis XIV and Eero Saarinen should hang out more often)
- When traveling, skip the snapshot and buy something unique for the coffee table
- HAVE FUN!
The Website
Jumping off the magazine's style-generous personality, dominomag.com angles itself to include and celebrate its audience.
Through multimedia and interactivity, the site does what the magazine can't. It brings to life decorating ideas and personalities with top-notch video house tours. It provides a constant design feed for avid fans, via the Daily Dose, our product-oriented style blog. It reacts to user feedback immediately, and it takes a long view of trends and patterns, bringing a sense of humor and irreverence to our shared obsessions.
Online Staff
Catherine Halley, Senior Web Editor
Amy Shearn, Associate Web Editor
Luciana Chang, Online Photo Editor
Katy Elliott, Online Producer
The Bloggers
Catherine Halley, Scrappy Girl Decorates
Zem Joaquin, Environmentalista
Rita Konig, Girl About Town
Nick Olsen, The Deal Hunter
Ivette Soler, Germinatrix
